More than just a clothing brand. It's a mindset.
atl1996 celebrates the legacy of the 1996 Summer Games and highlights the lasting impact it had on the world. The creation of an Atlanta native who was once just a little kid witnessing Muhammad Ali light the torch, who idolized Michael Johnson and his iconic gold shoes, loved Izzy the Mascot and forever fell in love with the city of Atlanta and all its charm. We also remember the tragedy of the games and hope to celebrate the unity it spawned of this great city and across the globe. This is an ode to the past and a nod to the future.